Ascada Research

Ascada Research is a clinical research site specializing in conducting clinical trials in various fields of human disease. Their work allows new medications, interventions, vaccines, and more to receive FDA approval with the help of adult and pediatric volunteers.

As a clinical trial site, Ascada faced difficulties with subject recruitment. With the area of clinical research being an intimidating and stigmatized field, our goal was to create a website that conveyed reliability and trustworthiness to patients while being easy and intuitive to navigate.

Direct MD Marketing developed a comprehensive website strategy for this client, focusing on meeting their needs to market themselves to pharmaceutical sponsors and trial subjects alike.

We created a frictionless user experience that allowed users to easily navigate and find clinical trials applicable to them, as well as dedicated pages aimed towards pharmaceutical sponsors and CROs. Pairing this with an sleek yet approachable design, our website was able to contribute to improving their brand image and increasing their recruitment numbers.